Apartment Website Design
WordPress Websites That Sync with Your Property Management System and Convert Visitors into Tours
Your website should do more than look good. It should pull real-time availability from Yardi or RentCafe, showcase your floor plans, and make it easy for renters to schedule tours. We build apartment websites on WordPress that integrate directly with your property management system, so your pricing and availability are always accurate and your leasing team spends less time answering “is this unit still available?”
What You Get with an Apartment Website from Us
5 Key Benefits:
Real-Time PMS Integration Your website pulls live data from Yardi, RentCafe, ResMan, RealPage, Entrata, or MRI. Floor plans, pricing, and availability update automatically. No more manual updates or outdated listings.
WordPress for Scalability We build exclusively on WordPress because it scales with your portfolio, integrates with every marketing tool, and gives you full ownership of your site. No proprietary platforms. No vendor lock-in.
Mobile-First, Conversion-Focused Design Over 60% of apartment searches happen on mobile. Every site we build is designed mobile-first with clear calls-to-action that drive tour requests and applications.
SEO-Ready Architecture Your site is built with clean code, fast load times, and proper structure so you can rank in local search. We handle the technical SEO foundation so your content has a chance to compete.
Full Ownership and Control You own your website. You own your content. You can take it with you if you ever leave. No hostage situations with proprietary platforms that hold your site ransom.
Sound Familiar?
We hear this from property managers all the time:
Our current website shows units as available that were leased weeks ago. Prospects get frustrated and so does our leasing team.
We’re stuck with a vendor website that we can’t customize, and they charge us every time we need a simple update.
Our website looks like it was built in 2015. It’s embarrassing compared to our competitors.
We have a beautiful property but our website doesn’t show it. The photos are outdated and the floor plans are impossible to find.
If your website is working against you instead of for you, it’s time for a change. We specialize in apartment websites that actually help you lease units.
Why We Build Apartment Websites Exclusively on WordPress
We’ve tested every platform. For apartment communities, WordPress wins every time. Here’s why:
Scalability Whether you have one property or fifty, WordPress grows with you. Add locations, create property-specific pages, and manage everything from one dashboard.
PMS Integration WordPress integrates seamlessly with Yardi, RentCafe, and other property management systems through specialized plugins. Your availability, pricing, and floor plans sync automatically.
SEO Performance WordPress powers 43% of the web for a reason. Search engines love it. With the right setup, your apartment website can compete for local rankings that proprietary platforms simply can’t achieve.
No Vendor Lock-In You own your WordPress site. If you ever want to switch agencies or bring management in-house, you take your site with you. No hostage fees. No starting over.
Marketing Integration WordPress connects to every tool you use: Google Analytics, Google Tag Manager, CRM systems, email platforms, chat widgets, and more. One site, unlimited possibilities.
Cost Efficiency No monthly platform fees to a website vendor. You pay for hosting (minimal) and our management. The savings add up quickly compared to proprietary apartment website platforms.
Property Management System Integration
Your website stays in sync with your leasing software. We integrate with all major property management systems:
PMS Platform | What Syncs |
|---|---|
Yardi Voyager | Floor plans, units, pricing, availability, photos, amenities |
RentCafe | Real-time pricing, specials, availability, floor plan data |
ResMan | Property data, floor plans, pricing feeds |
RealPage | Unit availability, pricing, floor plan information |
Entrata | API data feed integration for live property data |
MRI Market Connect | Property and availability data synchronization |
How It Works:
We connect your PMS data feed to your WordPress site
Floor plans, pricing, and availability update automatically
Your leasing team never manually updates the website
Prospects always see accurate, real-time information
Apartment Website Features
Property Search & Display
- Interactive property search with Google Maps integration
- Floor plan search grid with filtering options
- Individual floor plan pages with photos, virtual tours, and specs
- Pricing matrix displays for quick comparison
- Neighborhood and city archive pages for multi-property portfolios
Lead
Generation
- Tour scheduling forms integrated with your leasing workflow
- Click-to-call buttons optimized for mobile
- Live chat integration options
- Contact forms with lead routing
- Application links directly to your PMS
Content Management
- Easy-to-update property descriptions
- Photo gallery management
- Amenity listings with icons
- Neighborhood guides and local content
- Blog for SEO content marketing
Performance & Security
- Fast load times (under 3 seconds)
- SSL security certificate included
- Regular security updates and monitoring
- Daily backups
- 99.9% uptime guarantee
Our Apartment Website Process
1
Discovery & Strategy
We start by understanding your property, your prospects, and your goals. We’ll review your current website, analyze competitors, and map out the site structure.
What's Included:
- Property and market analysis
- Competitor website review
- Site architecture planning
- PMS integration requirements
- Design direction discussion
2
Design & Development
We design your site mobile-first with conversion in mind. You’ll see mockups before we build, and we won’t move forward until you’re happy with the direction.
What's Included:
- Custom homepage design
- Floor plan and property page templates
- Mobile-responsive development
- PMS data feed integration
- Contact form and lead capture setup
3
Content & Optimization
We populate your site with optimized content, professional photos, and floor plan data. Every page is built with SEO best practices from day one.
What's Included:
- SEO-optimized page titles and meta descriptions
- Property and floor plan content
- Photo optimization and gallery setup
- Schema markup for local SEO
- Google Analytics and tracking setup
4
Launch & Training
We launch your site, test everything, and train your team on how to use it. You’ll know exactly how to make updates and where to find what you need.
What's Included:
- Pre-launch testing and QA
- Live launch and DNS configuration
- Team training session
- Documentation and guides
- 30-day post-launch support
Apartment Websites We've Built
01
Luxury Lease-Up Property
Custom design showcasing high-end amenities with Yardi integration for real-time availability.
02
Multi-Property Portfolio
Unified website for 12 properties with centralized search and individual property pages, synced with RentCafe.
03
Student Housing Community
Mobile-first design targeting college renters with roommate matching features and floor plan comparisons.
Apartment Website Packages
Starter
Single Property Site $5,000 one-time + $250/month hosting & maintenance
A conversion-focused website for a single apartment community.
- Design & Development
- Custom homepage design
- Up to 8 core pages (Floor Plans, Amenities, Gallery, Neighborhood, Contact, etc.)
- Mobile-responsive design
- Photo gallery with lightbox
- Contact and tour request forms
- PMS Integration
- Yardi, RentCafe, or other PMS connection
- Real-time floor plan and availability sync
- Pricing feed integration
- Ongoing Support
- Managed WordPress hosting
- Security updates and monitoring
- Daily backups
- Monthly plugin updates
- Email support
Best For: Single properties wanting a professional, integrated website.
Growth
Enhanced Property Site $8,500 one-time + $350/month hosting & maintenance
A feature-rich website with advanced functionality and content.
- Everything in Starter, plus:
- Enhanced Design
- Up to 15 pages
- Custom floor plan page templates
- Interactive amenity displays
- Neighborhood guide with local attractions
- Blog setup for content marketing
- Advanced Features
- Google Maps integration with nearby points of interest
- Virtual tour embedding
- Appointment scheduling integration
- Live chat widget setup
- Advanced contact form routing
- SEO Foundation
- Keyword research for your market
- SEO-optimized content for all pages
- Local schema markup
- Google Business Profile integration
Best For: Properties wanting to compete aggressively in local search.
Portfolio
Multi-Property Website Custom Pricing
A centralized website for property management companies with multiple locations.
- Everything in Growth, plus:
- Multi-Property Architecture
- Centralized property search across all locations
- Individual property microsites or pages
- City and neighborhood archive pages
- Portfolio-wide floor plan search
- Unified branding with property-specific customization
- Enterprise PMS Integration
- Multi-property data feed management
- Centralized availability dashboard
- Cross-property lead routing
- Ongoing Management
- Dedicated account manager
- Priority support (same-day response)
- Quarterly performance reviews
- Content updates included (up to 4 hours/month)
Best For: Property management companies with 3+ properties.
Pricing Comparison
Feature | Starter | Growth | Portfolio |
|---|---|---|---|
One-Time Investment | $5,000 | $8,500 | Custom |
Monthly Maintenance | $250 | $350 | Custom |
Pages Included | 8 | 15 | Unlimited |
PMS Integration | Yes | Yes | Multi-property |
Blog Setup | – | Yes | Yes |
SEO Content | Basic | Full optimization | Full + ongoing |
Virtual Tours | Embed only | Full integration | Full integration |
Support | Priority email | Dedicated manager |
Save More with Service Bundles
Combine services for better results and better pricing. Your website works best when paired with SEO and advertising to drive qualified traffic.
Launch Bundle Save 10% on monthly services
Get your new website with the marketing support to drive traffic from day one.
Services | Regular Price | Bundle Price |
|---|---|---|
Website Starter + SEO Starter | $1,250/mo + $5,000 one-time | $1,125/mo + $5,000 one-time |
Website Starter + Advertising Essential | $1,750/mo + $5,000 one-time | $1,575/mo + $5,000 one-time |
Website Starter + SEO Starter + Advertising Essential | $2,750/mo + $5,000 one-time | $2,475/mo + $5,000 one-time |
Ad spend not included in bundle pricing
Growth Bundle Save 15% on monthly services
A premium website backed by the full marketing stack to dominate your market.
Services | Regular Price | Bundle Price |
|---|---|---|
Website Growth + SEO Growth | $3,350/mo + $8,500 one-time | $2,850/mo + $8,500 one-time |
Website Growth + Advertising + Weather | $4,850/mo + $8,500 one-time | $4,125/mo + $8,500 one-time |
All Three: Website Growth + SEO Growth + Advertising Essential | $4,850/mo + $8,500 one-time | $4,125/mo + $8,500 one-time |
Ad spend not included in bundle pricing
Dominator Bundle Save 15% + Priority Everything
The complete apartment marketing system for properties serious about filling every unit.
Website Growth + SEO Growth + Advertising Dominator
Regular: $13,350/mo + $8,500 one-time
Bundle: $11,350/mo + $8,500 one-time
Savings: $2,000/month ($24,000/year)
Includes:
Everything in Website Growth
Everything in SEO Growth
Everything in Advertising Dominator (Google + Weather + Amazon)
Single dedicated account manager across all services
Weekly unified strategy calls
Integrated reporting dashboard
Priority support across all channels
Apartment Website FAQs
Most single-property websites launch within 6-8 weeks from kickoff. Multi-property portfolio sites typically take 10-12 weeks. Timeline depends on content readiness, PMS integration complexity, and feedback turnaround.
Yes. We integrate with Yardi, RentCafe, ResMan, RealPage, Entrata, and MRI Market Connect. If you use a different PMS, let us know and we'll confirm integration options.
WordPress gives you ownership, flexibility, and better SEO performance. Proprietary platforms lock you into their ecosystem and limit customization. With WordPress, you own your site, can customize anything, and can take it with you if you ever switch providers.
You own your website. We'll transfer all files, logins, and documentation to you or your new provider. No hostage fees, no complications. It's your site.
We can coordinate professional photography and write SEO-optimized content as add-on services. Many clients provide their own photos and we optimize them for web. We're happy to discuss what works best for your situation.
Yes. We can redesign and migrate your current site to WordPress, or build a completely new site depending on what makes sense. We'll assess your current site and recommend the best path forward.
Hosting, security monitoring, daily backups, plugin updates, and email support. Growth and Portfolio plans include priority support and content update hours. We keep your site secure, fast, and running smoothly.
Ready for a Website That Actually Leases Units?
Stop losing prospects to outdated information and clunky user experiences. Let’s build an apartment website that syncs with your PMS, looks professional, and converts visitors into tours.
Contact Options:
Phone: (732) 784-8847
Email: info@nextstepconnect.com
Or fill out the form below to get started